If you're reading this, you're likely building something meaningful - whether it's an agency, a consultancy, your own venture, or simply a better life for you or your family. You understand the weight of juggling relationships, delivery, and growth all at once.
But you also understand why you do this.
Maybe you started to create the freedom to be present for your family's moments that matter. Maybe you wanted to solve real problems for clients who trust you with their success.
Maybe you believed you could build something that makes your team's lives genuinely better - not just a paycheck, but purpose and growth.
You didn't start a business to be enslaved by it. You started to create something meaningful - for your clients, your team, your family, and yourself.
We built Klipy because we believe there's a better way. Not just better software, but a fundamentally better approach to how technology should serve those who create and build.
This manifesto outlines what we stand for and the future we're working toward. If it resonates with you, we'd be honored to have you join this movement.
On behalf of the Klipy team,
Jung Kim,
CEO & Engineer of Klipy
Technology should serve your flourishing as humans, not consume it.
Work should enhance life, not devour it.
Business success should amplify your capacity as humans, not replace your presence as humans.
The normalization of constant mental load as "the cost of doing business."
The false choice between professional growth and personal well-being.
The acceptance that entrepreneurs must sacrifice their humanity to scale their vision.
The belief that reactive work and operational chaos are inevitable.
Being opinionated for a cause.
Revenue comes from operations, not tools. Growth comes from systems, not tricks. Experience comes from results, not features.
Holding paramount our welfare as humans.
Machines exist to replace what you shouldn't be doing - so you can focus on what matters more for your business, your life within and beyond workplaces.
Doing more so you can do less.
Thoughtful software should deliver more results with fewer actions expected from you.
A world where operations serve your humanity.
Where technology amplifies what makes you human rather than replacing it.
Where you can scale your business sustainably without losing yourself.
If you believe your business can be different.
If you're building something meaningful and refuse to sacrifice your humanity for growth.
If you're tired of accepting broken systems that steal your time and attention.
If you believe we can architect time, balance, and meaning for everyone building the future.
The future belongs to those who build it differently.
Let's build what should exist.